Ivor Andrew
Ivor Andrew
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Brand Audit 101: What is a marketing strategy?
Ivor Andrew, a B2B integrated marketing agency, starts each new client relationship with a brand audit. It’s an honest picture of where the brand is now and where it should be in the future.
In this video, Brian Kelly, I//A president, and Jack Baker, Digital Marketing Strategist, discuss one of the fundamental questions: what exactly is a marketing strategy?
Переглядів: 36

Відео

IA Brand Audit: Applying the 3 Cs of Brand Positioning
Переглядів 445 місяців тому
At Ivor Andrew, we call our deep dive into the beginning of a client relationship the Brand Audit. It's a chance to really get to know their company and figure out everything it does well with its marketing-and everything that needs improvement. During the audit, we make sure to get a full picture of the 3 Cs: their Customers, Competitors and the Company itself. With that intel, we have what we...
IA Brand Audit: What is the difference between Strategy & Tactics?
Переглядів 335 місяців тому
A crucial first step before your company rebrands is understanding how you're actually perceived, both inside and outside your walls. What do you do better than anyone else? What do you need to improve upon? What is the low-hanging fruit? All of these questions can be answered with a brand audit. Watch Brian Kelly, President at Ivor Andrew, and Jack Baker, Digital Marketing Specialist, talk abo...
IA Three Things: Jack Baker
Переглядів 836 місяців тому
Ah, Jack Baker. The dogfather. No one’s ever called him that before, so we’re just trying it out. Jack is many things: successful standup comic, guitarist, digital marketing expert. He talked about some of that stuff for his Three Things video, and his pooch, Winston, was there in support. Or perhaps sabotage. Probably both.
Manufacturing Day 2023 - Build Your Path
Переглядів 30 тис.10 місяців тому
We noticed something awhile back. A lot of people are almost apologetic when they talk about manufacturing jobs. The career is treated like a Plan B more often than not. That's got to change. These are some of the coolest, most important and most satisfying jobs on the planet. We need to talk about them that way, from this point on. You can (and should) build your path. Let's start a discussion...
Stick Shift Challenge: Can Our Employees Drive Manual?
Переглядів 1,8 тис.Рік тому
Ivor Andrew, a B2B marketing agency in Chicago’s west suburbs, is a tiny but mighty team. In other words, we don’t have an HR department. In even more other words, we can make them do WHATEVER WE WANT. HAHAHAHAHA. Ahem. So we piled them into a 2017 BMW 335i hard-top convertible and let the cameras roll. These are the results.
IA Three Things: Jack King
Переглядів 59Рік тому
Jack King, graphic designer at Ivor Andrew, is a whole lot more than that. To name a few things, he’s a huuuuuuge fan of soccer, a talented pencil artist and an incurable fan of cats. We put him on camera to talk about those three things. He didn’t want to do it, but he did it anyway. Team player.
Agency Reel // Ivor Andrew
Переглядів 1,1 тис.Рік тому
No matter the industry you’re marketing to, the video you produce should make your audience feel something. At Ivor Andrew, that’s the outcome we aim for-whether the audience is a global or a local one. Find out more about what we do at www.ivorandrew.com.
The Kit Kat Conundrum | Taste Testing Japanese Kit Kats
Переглядів 296Рік тому
Ivor Andrew’s CEO, Keith Booton, went on another Japan trip recently. He came back with a pallet of Japanese Kit Kat flavors, but he wouldn’t tell us what the flavors were. He put us on camera and made us guess. The verdict: Rafal has a great palate. Everyone else should be ashamed of themselves.
IA Three Things : Kelly
Переглядів 532 роки тому
This video almost went into the Ivor Andrew vault because Kelly is too good on camera and puts the rest of us to shame. But we can’t deny the world knowledge of this Account Executive’s favorite things, so our self-esteem will just have to take the hit.
IA Three Things : Lawrence
Переглядів 432 роки тому
Lawrence! He’s usually not on camera because he’s our Videographer. Not because he’s a vampire, in case you heard that rumor. It’s absolutely not true. Anyway, here’s three things he treasures and it’s not at all suspicious that none of them are garlic.
IA Three Things : Doug
Переглядів 512 роки тому
Doug is our Creative Director and also a quintuple Capricorn legend. Needless to say, he’s probably got some stuff he really cares about. What is it? You’re about to find out.
In Poor Taste: A Study in Cursed Sodas
Переглядів 3052 роки тому
What happens when you force your employees to drink weird and disgusting soda flavors while you film their reactions? Time will tell, but we’re guessing they’re all gonna quit. www.ivorandrew.com
IA Three Things : Alex
Переглядів 512 роки тому
Alex is our Art Director and he knows a thing or two about fashion, art, design, architecture and other things Art Directors like. Did I mention that Alex has things? Things he treasures? He sure does. What does Alex treasure? You should stick around and find out.
Wrapping (and Guessing) Strange Christmas Gifts
Переглядів 2152 роки тому
Because we care about our employees very much, we forced them to wrap obscure Christmas gifts. Then, we had them open a different gift to try to guess what it was. Some of them nailed it. Some of them very much did not.
Creative Director (and Star Wars geek) reacts to Boba Fett trailer
Переглядів 952 роки тому
Creative Director (and Star Wars geek) reacts to Boba Fett trailer
DO NOT BUY CALL OF DUTY: VANGUARD
Переглядів 1912 роки тому
DO NOT BUY CALL OF DUTY: VANGUARD
IA Three Things : Audra
Переглядів 312 роки тому
IA Three Things : Audra
Manufacturing Legacy: Langlitz Leathers
Переглядів 16 тис.2 роки тому
Manufacturing Legacy: Langlitz Leathers
IA Three Things : Keith
Переглядів 402 роки тому
IA Three Things : Keith
IA Three Things : Luke
Переглядів 503 роки тому
IA Three Things : Luke
IA Three Things : Steph
Переглядів 923 роки тому
IA Three Things : Steph
IA Three Things : Rafal
Переглядів 2,4 тис.3 роки тому
IA Three Things : Rafal
IA Three Things : Brian
Переглядів 703 роки тому
IA Three Things : Brian
What is Manufacturing Legacy?
Переглядів 3363 роки тому
What is Manufacturing Legacy?
Manufacturing Legacy: Kettle Moraine Preservation & Restoration
Переглядів 6613 роки тому
Manufacturing Legacy: Kettle Moraine Preservation & Restoration
Ivor Andrew | Agency Demo Reel
Переглядів 2604 роки тому
Ivor Andrew | Agency Demo Reel
Ivor Andrew // Free Day, Episode 1 - Up To No Good
Переглядів 1124 роки тому
Ivor Andrew // Free Day, Episode 1 - Up To No Good
Manufacturing Legacy: Ryan Thomas Monahan
Переглядів 7614 роки тому
Manufacturing Legacy: Ryan Thomas Monahan
How To Be A Copywriter - 12 Easy Steps
Переглядів 6234 роки тому
How To Be A Copywriter - 12 Easy Steps

КОМЕНТАРІ

  • @freudenberg101
    @freudenberg101 2 місяці тому

    An idling engine is usually enough to get started if you're easy on the clutch.

  • @truthserum9157
    @truthserum9157 3 місяці тому

    I was taught from a young age it’s better to have 2 or 3 really good suits or 2 or 3 top brand shoes or anything for that matter then to have lots of junk.

  • @KeeganDonovan
    @KeeganDonovan 3 місяці тому

    Man, this is a really great cinematic look at the hole process. Great video even by today's standards!

  • @serratograffiti
    @serratograffiti 4 місяці тому

    I've had my jacket for 30 years.

  • @andylee7862
    @andylee7862 5 місяців тому

    Just go for vintage hats. Quality is far beyong awesome and prices are very affordable. Not like these overpriced optima hats...

  • @Your_Friend_Corey
    @Your_Friend_Corey 6 місяців тому

    I remember waiting for the bus with this guy.

  • @nirvana4698
    @nirvana4698 10 місяців тому

    Hi, great footage.. one question. How do I use the same music track without UA-cam copyright strike?

  • @Aaron-pw1zt
    @Aaron-pw1zt Рік тому

    *promosm*

  • @carlosprieto773
    @carlosprieto773 Рік тому

    Just got my place in line, I can't wait!

  • @marcse7en
    @marcse7en Рік тому

    My brother's friend lost a leg in a motorcycle accident! EDIT: When you wear a black leather biker jacket, you've gotta wear matching black leather jeans too! ... It's the law! 👍😜

  • @Ana-uf6ev
    @Ana-uf6ev Рік тому

    this is the coolest mf i’ve ever seen

  • @rafalzielinski7407
    @rafalzielinski7407 Рік тому

    The best guy!

  • @z116298
    @z116298 Рік тому

    What a great guy

  • @jacobbaldwin9718
    @jacobbaldwin9718 Рік тому

    YESS!!!

  • @rafalzielinski7407
    @rafalzielinski7407 Рік тому

    What an awesome reel!

  • @nosedude
    @nosedude Рік тому

    That dude with the sweater didn't get anything right, but at least his face is real weird.

  • @jackking8159
    @jackking8159 Рік тому

    First comment!

  • @stevenwhite8145
    @stevenwhite8145 Рік тому

    I’m still wearing a jacket I had made in 1982 my son is wearing my dad’s old jacket from the 60s my grandson is wearing my old jacket from 1971 that one I outgrew I have other jackets but my langliz is still my favorite both my son and grandson need a new lining in there’s but the leather is still in good shape. 3:09

  • @gianaseppanen
    @gianaseppanen Рік тому

    I love hats! I'm waiting for my hat blocks to come in. I hope to create some beautiful hats. I also need to plan a trip to your shop!! Thanks!

  • @frothybeaver4869
    @frothybeaver4869 Рік тому

    The finest in the world made by one of the coolest cats I’ve met.

  • @judichristopher4604
    @judichristopher4604 Рік тому

    I LOVE THIS VIDEO>>> God Bless American

  • @judichristopher4604
    @judichristopher4604 Рік тому

    When I saw the prices... I knew this video was older.. but still so cute..

  • @judichristopher4604
    @judichristopher4604 Рік тому

    0:09 OH MY GOSH... That is Adorable... So Cute.

  • @chardelraconner2166
    @chardelraconner2166 2 роки тому

    fact : "year one new era was done at river oaks ZERO stitches" ©

  • @schadenfreude4037
    @schadenfreude4037 2 роки тому

    I love Mold-A-Rama!

  • @cherylmcadam8173
    @cherylmcadam8173 2 роки тому

    La croix tastes like carbonated cat piss

  • @z116298
    @z116298 2 роки тому

    That Rafal dude is my hero!

  • @modelthroughit86
    @modelthroughit86 2 роки тому

    The girl who picked the sodas looks like she eats egg flavored chips, so I don’t know why she’s acting disgusted with all these.

  • @nosedude
    @nosedude 2 роки тому

    0/10, would not do again

  • @ricksilverstein8848
    @ricksilverstein8848 2 роки тому

    Great script. Great story…well done music and lighting, excellent! Ivor, very nice! And my hat’s off to Mr. Thomson. From one old hatter to a new one, “only the best” works for me.

  • @acostaink
    @acostaink 2 роки тому

    Clearly no HR Dept...NEVER JOKE ABOUT THE HOLIDAY BONUS 🤣 another great IA video. Merry Christmas!!!

  • @ryanle1293
    @ryanle1293 2 роки тому

    My chef teacher handed down his Sakai to me, 30 years old and it's the single greatest knife I've ever used

  • @tonyrodriguez8608
    @tonyrodriguez8608 2 роки тому

    Do you guys work with horsehide?

  • @balmoralpjk
    @balmoralpjk 2 роки тому

    👎👎👎👎👎👎👎👎👎👎👎👎👎👎👎👎👎👎👎👎👎👎🐷

  • @monahantp3767
    @monahantp3767 2 роки тому

    Love these stories! Bet there are a lot that could be told there at Langlitz ;)

  • @arctxbushman
    @arctxbushman 2 роки тому

    Beautiful. I must have one of your hats.

  • @Natyleibivitz
    @Natyleibivitz 3 роки тому

    Soo beautiful

  • @walcott423
    @walcott423 3 роки тому

    I love the hat he is wearing in the thumb. Must have it.

  • @richardandrews9017
    @richardandrews9017 3 роки тому

    Worst tasting "healthy drink" I've ever had the displeasure of trying. I cannot believe people buy it a second time. If you have to "acquire" a taste for something...why would you?

  • @gushernandez25
    @gushernandez25 3 роки тому

    Its so beautiful.

  • @TheRedjerries
    @TheRedjerries 3 роки тому

    Want/need an apprentice?

  • @sctch9778
    @sctch9778 3 роки тому

    La Croix is delicious

  • @tropezando
    @tropezando 3 роки тому

    The coconut one is so unpleasant and to give it to people blindfolded, how could you do them dirty like that? There are some good sparkling waters out there, but I'm not a fan of La Croix's bubble texture. Cerise Limon curate is ok, but if you're gonna get that, might as well get Polar's Cherry Limeade sparkling water. And AHA trumps La Croix's Pamplemousse with their grapefruit/orange blend.

  • @mosesnebogipfel3960
    @mosesnebogipfel3960 3 роки тому

    I was a daily customer back in the 1960s. A unique place.

  • @z116298
    @z116298 3 роки тому

    She seems so cool!

  • @aliikane
    @aliikane 3 роки тому

    😂🤣 I don't get it. I don't understand how people love La Croix. It is like they put air freshener in the soda and only smells like the flavor, but tastes like regular soda water.

  • @z116298
    @z116298 3 роки тому

    Give that man a raise!

  • @z116298
    @z116298 3 роки тому

    This guy is awesome!!!

  • @DmakProductionsTempe
    @DmakProductionsTempe 3 роки тому

    You cover some important tips in the video production space! We enjoy what you talk about, keep going. Anytime you are in Phoenix reach out. If you'd like, message us @dmakproductions on IG and we can connect. You do really great work.

  • @vivmonroe1802
    @vivmonroe1802 3 роки тому

    Dumpster juice in a can...yuck!